About roeks avenue
Our team brings together a diverse range of expertise, including former HR directors, organisational psychologists, HR consultants, board advisors, and seasoned company directors. With this blend of backgrounds and perspectives, we possess a unique capability to navigate challenges and identify innovative solutions from every angle. Work with us to explore new avenues to unlock the full potential of your business through the power of your people.
meet our Founder, Amy roeks
As an entrepreneur and a seasoned HR leader, Amy brings a unique blend of strategic acumen and people-centric focus.
Driven by a passion for unlocking the full potential of individuals and organisations, Amy navigates complex people matters and workplace cultures. With expertise extending beyond conventional HR roles, Amy integrates business strategy with people insights to drive sustainable growth.
A trusted advisor and influencer in boardrooms, Amy steers companies through transformative change, leveraging the relationship between people and organisational success.
why we do what we do
ROEKS AVENUE started as an HR consultancy with one goal, to make work better. Not just easier, not just compliant, but genuinely better for the people and the businesses behind it.
As we grew, we saw the bigger picture. Great HR alone isn’t enough, it connects to how people learn, lead, and grow. So we built ROEKS ACADEMY, turning real-world experience into learning that actually lands. Then we launched ROEKS RECRUIT, because finding the right people is where lasting success begins.
Now, we connect all the pieces into one joined-up approach that actually works. One that treats people as the performance drivers they are, and organisations as living systems that grow best when their people do.
We’re not here to do corporate for the sake of corporate. We’re here to make work more human, leadership more capable, and growth more sustainable. And we live that ourselves, growing our own people through apprenticeships and opportunity, fostering a culture built on trust and real life.
it works because we work together.
Our team combines expertise with empathy, bringing together different skills, perspectives, and ideas to create lasting impact. When we work together, with each other and with our clients, that’s when we are most effective.
specialist areas
values
joined up team
our PEOPLE
Our senior team
Amy Roeks
Founder
Sarah Mayes
HR Partner
Bradley roeks
L&D Partner
Becky rowbottom
Recruit Partner
our central operations team
Jana Kotze
Executive Assistant
mia collett
Ops & marketing
Jo Peacock
Brand & Digital Manager
our fractional team
Tayo Arewa
HR Partner
Dinah Patmore
HR Partner
Gemma Higgs
Org Psychologist
Want to speak to our Consultants?
Our team are always happy to speak to you should you like further information about our services, or if you would just like peace of mind for any people queries that are keeping you up at night!
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