Her launch story origins
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Welcome to Her Launch Story – the podcast that takes you behind the scenes of launching a small business (because let’s be honest, it’s not all vision boards and overnight success). Hosted by Kelsey and Amy, this series dives into the raw, unfiltered, and occasionally WTF moments of entrepreneurship. From the thrill of launching something new to the inevitable “What have I done?” spirals, we’re sharing it all – the good, the bad, and the seriously, why didn’t anyone warn me?
Whether you’re dreaming of starting your own business or already in the trenches, Her Launch Story is here with honest insights, questionable advice, and plenty of laughs (because if we didn’t laugh, we’d cry).
So grab your coffee (or something stronger) and join us as we navigate the highs, the lows, and the “oops” moments. Let’s launch this thing – together!
Meet the hosts
Kelsey Pienaar
Amy Roeks
Kelsey and Amy have been friends for years, sharing laughs, plenty of coffee and now – the adventure of entrepreneurship. Both diving into business at the same time, they support each other through everyday chaos in life and work. Kelsey, a proud South African, runs a thriving virtual assistant business. Amy, is a busy theatre school mom, who helps companies navigate the complexities of HR with her consultancy. Together, they balance ambition, friendship, and the twists and turns of being a female founder, proving that success is even sweeter when shared!
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