Her launch story origins
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Welcome to Her Launch Story – the podcast that takes you behind the scenes of launching a small business (because let’s be honest, it’s not all vision boards and overnight success). Hosted by Kelsey and Amy, this series dives into the raw, unfiltered, and occasionally WTF moments of entrepreneurship. From the thrill of launching something new to the inevitable “What have I done?” spirals, we’re sharing it all – the good, the bad, and the seriously, why didn’t anyone warn me?
Whether you’re dreaming of starting your own business or already in the trenches, Her Launch Story is here with honest insights, questionable advice, and plenty of laughs (because if we didn’t laugh, we’d cry).
So grab your coffee (or something stronger) and join us as we navigate the highs, the lows, and the “oops” moments. Let’s launch this thing – together!
behind her story
Kelsey and Amy have been friends for years, sharing laughs, plenty of coffee and now – the adventure of entrepreneurship. Both diving into business at the same time, they support each other through everyday chaos in life and work. Kelsey, a proud South African, runs a thriving virtual assistant business. Amy, is a busy theatre school mom, who helps companies navigate the complexities of HR with her consultancy. Together, they balance ambition, friendship, and the twists and turns of being a female founder, proving that success is even sweeter when shared!
Kelsey Pienaar
Founder of The VA House
Amy Roeks
Founder of Roeks Avenue
behind her story
Kelsey and Amy have been friends for years, sharing laughs, plenty of coffee and now – the adventure of entrepreneurship. Both diving into business at the same time, they support each other through everyday chaos in life and work. Kelsey, a proud South African, runs a thriving virtual assistant business. Amy, is a busy theatre school mom, who helps companies navigate the complexities of HR with her consultancy. Together, they balance ambition, friendship, and the twists and turns of being a female founder, proving that success is even sweeter when shared!
Next episode coming soon
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Latest Episode
the fractional advantage
Hiring full-time isn’t always the full answer. That’s where fractional support steps in. In this episode, we’re unpacking how our business models work, from flexible retainers to projects. We explore when it makes sense to outsource vs. hire in-house and how fractional support is more than just a stopgap, it can be a strategic advantage when done right. We share our non-negotiables for making it work: clear communication, confidentiality, mutual trust and respect, and knowing when it’s time to say, “it’s time to bring someone in full-time”. When timing, expertise, and trust align…that’s the fractional advantage!
Previous Episodes
Series One
This series explores the ups and downs of launching a service business. Our co-hosts get candid about the struggles and wins that many entrepreneurs won’t admit. Throughout the series, they’ll sit down with fellow founders to discuss their experiences, challenges, and successes.
Progress not perfection
We sat down with Leanne Perry, who shared some of the pivotal (or as we now say, “pyvital”) moments, from early wins to unexpected hurdles. We laughed, swapped stories, and reflected on the shared highs and challenges of starting up.
the realities of investment
Learn about the highs, hidden pressures, and what founders really need to know before going down the funding path. We dug into what it means to trade equity for growth, how investor expectations shape your business, and whether it’s the right move for everyone.
Bootstrapped by the Founder
We break down how we started each of our businesses with just £1000, how we saved, and where we chose to spend. From making the most of free trials, we share the real numbers, and why you don’t need a huge bank balance to get started.
Series One
This series explores the ups and downs of launching a service business. Our co-hosts get candid about the struggles and wins that many entrepreneurs won’t admit. Throughout the series, they’ll sit down with fellow founders to discuss their experiences, challenges, and successes.
A word from the wise
We talk about how doubters can be your biggest motivation. After hearing Terry’s stories, we’re grateful to be in the age of tech. No flipping through Yellow Pages or faxing flyers, just smart tools and a less paper.
Oh, Not Another Pivot!
Not another pivot, or maybe? We dive into the rabbit holes of colours, names, and fonts. A peek into the messy middle: chaotic, relatable, full of spirals, energy, and plenty of laughs.
Launch Day, what an anticlimax
You dream, build, plan, then launch day comes. It’s rarely the big moment you expect. We unpack the reality, share quick fire questions, and, of course, veer wildly off topic.
Reality Hits
That first spark of excitement when you decide to leave employment feels liberating, until reality kicks in. In this episode, we explore the emotional highs, challenges, and mindset shifts needed to succeed solo.
Fortnightly Episodes
Wednesday @ 4pm