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Retained HR support: outsourced HR that works like an in house team.

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Driving Performance through people

Your HR Team.
Without the Overhead.

Expert HR support, whenever you need it. Flexible, commercial, and built around your business.

Most businesses reach a point where ad hoc HR advice is not enough, but a full-time HR director is not quite right either. That is where we come in.

Our retained HR service embeds experienced, commercially minded HR professionals into your business. We get to know your people, your culture, and your ambitions, then build a model of support that is scoped entirely around what you need. No fixed headcount formula. No one-size-fits-all package. Just the right level of expert HR, aligned to your goals and your budget.

View our packages

Built for Businesses Like Yours

We work with ambitious, growing businesses that take their people seriously. Typically, our clients are:

  • SMEs with between 20 and 250 employees who need proper HR but are not ready to build an internal team
  • Scaling businesses that have outgrown informal people management and need structure and compliance in place
  • Leadership teams making significant organisational decisions, from restructures to acquisitions, who need senior HR input
  • Businesses with an internal HR function that needs additional capacity, senior expertise, or specialist project support
  • Founders and MDs who are spending too much time on people issues that should be handled elsewhere

If your business does not fit neatly into one of those descriptions but you know your HR is not where it needs to be, get in touch. The conversation is free.

The Cost of Getting HR Wrong

HR without the right support does not just create admin headaches. It creates real commercial risk.

The average employment tribunal award in the UK now exceeds £14,000, with discrimination claims significantly higher.
Line managers spend an average of one day per week dealing with people issues, most of which could be handled or prevented with the right HR support in place.
Over 40% of UK SMEs have faced an employment dispute in the last two years, yet fewer than a third have dedicated HR support.
The right HR support does not just reduce risk. It frees up leadership time, improves manager confidence, and creates the conditions for your people to perform.

Full HR Coverage. Nothing Left to Chance.

From contracts and compliance to restructures and strategy, we handle the full spectrum of HR. Proactively, not just reactively. And always with your commercial goals in mind.

Day-to-day HR operations

  • Employment contracts, handbooks, and policies
  • Absence and holiday management
  • Onboarding and offboarding processes
  • Employee relations and disciplinary support
  • Compliance and employment law guidance

Strategic people support

  • Restructuring and organisational change
  • Recruitment support and talent planning
  • Performance frameworks and appraisal design
  • Manager coaching and capability building
  • TUPE and business change projects

Find the Right Fit for Your Business

Our retained packages are scoped around what your business actually needs, not a headcount calculation. Every agreement is tailored, so the investment reflects the complexity, depth, and breadth of support that is right for you.

Board Level HR

For businesses that need senior
HR thinking at leadership level.
This package is right for you if:
  • You are scaling and need senior HR input to shape your structure and culture as you grow
  • You have outgrown ad hoc advice and need consistent, reliable HR support
  • You want HR that covers both the operational and the strategic, without managing two relationships
  • Your managers need regular HR guidance and you want that support built in
  • You want a long-term HR partner who genuinely understands your business

You have a functioning business with people in place, but the big decisions, the ones about structure, culture, leadership capability, and long-term people planning, are not getting the strategic input they need. HR is reactive when it should be shaping the direction of the organisation.

Board-Level HR gives you a senior HR partner who works directly with your leadership team. We bring commercial thinking and people expertise to the decisions that matter most: organisational design, succession planning, culture change, risk, and the people strategy that sits behind your business plan.

This is not a support function. It is a strategic voice at the table, challenging thinking, connecting people decisions to business outcomes, and making sure your organisation is built to perform.

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Managed HR

For businesses that want a fully embedded
HR function without the cost of building one.
This package is right for you if:
  • You do not have an internal HR function and need one without the cost of hiring
  • You have outgrown ad hoc advice and need consistent, reliable HR support
  • You want HR that covers both the operational and the strategic, without managing two relationships
  • Your managers need regular HR guidance and you want that support built in
  • You want a long-term HR partner who genuinely understands your business

You need more than advice. You need an HR team that is genuinely part of your business: handling the day-to-day, managing the complex cases, supporting your managers, keeping you compliant, and thinking ahead so you are never caught off guard.

Our retained HR service is a fully scoped, ongoing partnership. We manage the full range of HR operations alongside strategic support, acting as your HR function across everything from contracts and onboarding to restructures and culture programmes. The scope is agreed upfront and built around the complexity and size of what you need, not a per-head calculation.

You will have a dedicated team who know your business, understand your people, and are invested in your outcomes. Available when you need them, proactive when you do not.

Book a call

HR Advisory

For businesses with internal HR that need senior
backup, specialist depth, and independence.
This package is right for you if:
  • You have an internal HR team and they need strategic support
  • Your HR team handles the day-to-day but don’t have the capacity to manage projects
  • You need an independent voice for sensitive situations, such as grievances involving senior staff
  • You want employment law expertise available without going directly to a solicitor

You have someone handling HR internally. They are capable, they know your business, and they are valued. But there are moments when they need a sounding board, a second opinion, or a level of expertise and independence that sits outside the organisation.

Our HR Advisory service gives your internal team exactly that. We work alongside them as a resource they can call on when they need it: for complex employee relations cases, strategic projects, employment law guidance, or those situations where having an objective, external perspective matters. We are not here to take over. We are here to make your existing HR resource stronger.

We also have an employment lawyer on hand to support and advise as appropriate, which means your internal team has access to legal expertise without the cost of going directly to a law firm. For complex cases, tribunal matters, or anything where legal clarity is needed, that resource is available through us.

Book a call
OR

HR On Demand

For businesses that need expert HR access without a minimum commitment.

Sometimes you need expert HR support, but you are not at the stage where a retained arrangement makes sense. You want access to a senior HR professional when situations arise, without being locked into a level of service you may not use consistently.

HR On Demand gives you exactly that. You will have a formal agreement in place so you are never starting from scratch when you need us, but there is no minimum commitment and no retainer fee. You draw on our expertise as and when you need it, at a pre-agreed rate, with the confidence that the person picking up the call already understands what good HR looks like.

It is the right level of cover for businesses that are growing into needing more, or that have occasional rather than ongoing HR requirements.

  • You rarely need HR support but want a trusted expert on call when you do
  • You are early stage and not yet ready for a retained arrangement
  • You want HR that covers both the operational and the strategic, without managing two relationships
  • Your managers need regular HR guidance and you want that support built in
  • You want a long-term HR partner who genuinely understands your business
Book a call

Getting Started is Easier Than You Think

Most clients are up and running within a week of first getting in touch. Here is how it works.

01

Book a discovery call

A free, no-obligation conversation where we get to know your business, your people, and what you need. No agenda, no sales pitch. Just an honest conversation about whether we are the right fit.
02

We scope the right solution

Based on what we learn, we put together a proposal that is built around your business. The scope, the level of support, and the investment are all tailored to what you actually need.
03

Agreement signed, you are set up

Once you are happy with the proposal, we get the paperwork in place quickly and cleanly. No lengthy procurement process. No unnecessary complexity.
04

Support begins

Your HR support starts immediately. We get under the skin of your business, establish the right rhythms and ways of working, and start making a difference from day one.

More Than HR. A Complete People Solution.

For clients who want an even more connected experience, we offer integrated add-ons that bring HR management and employee wellbeing together in one place.

HR System: Breathe HR

We set up, manage, and maintain Breathe HR on your behalf. Clean data, real-time visibility, and zero admin burden for your team. Included features:

  • Employee details and records
  • Absence management
  • Holiday tracking
  • Expenses

Available on a 12-month basis, managed entirely by us.

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Employee Assistance
Programme: Pluxee

Give your people access to confidential, professional support whenever they need it. Connected through us, the Pluxee EAP provides:

  • Counselling services
  • Manager support hub
  • Dedicated menopause support
  • App-based crisis support

Available on a 24-month basis, connected through your retained
package.

Book a call

Common Questions

What if our needs change after we have agreed a scope?

We review the scope with every client on an annual basis. If your business grows, goes through a period of change, or your requirements shift, we adjust the agreement accordingly. You are never locked into something that no longer fits. We also build plans where our support gradually tapers as you bring in an internal team.

How quickly can you get started?

In most cases, within a week of signing. Once we have agreed the scope and the paperwork is in place, we can begin immediately. If you have something urgent in progress, tell us on the discovery call and we will do our best to accommodate you.

We already have someone handling HR internally. Can this still work?

Absolutely. Many of our clients have internal HR and use us as a sounding board, project support or for independence when needed. We work alongside them, providing expertise, employment law knowledge, and strategic input as requested. We support your existing resource rather than replace it.

Is there a minimum contract length?

For our retained packages, we typically work on an initial 12-month agreement, which gives us the time to truly understand your business and deliver meaningful outcomes. On Demand has no minimum commitment. All of this is discussed transparently during scoping, so there are no surprises.

How is pricing structured?

Our retained fees are based on the scope of the agreement, not the size of your headcount. The investment reflects the complexity, depth, and volume of support your business requires. We are transparent about pricing from the outset and you will always know exactly what you are getting.

What makes Roeks Avenue different from other HR consultancies?

We are commercial, not just compliant. We care about culture as much as contracts, and about your business outcomes as much as your employment law obligations. Our clients tell us we feel like part of the team, not a supplier they check in with once a month. We think that is how good HR should feel.

Not Sure Where to Start? Let’s Talk.

Tell us a bit about your business and where you are right now. We will help you work out which level of support makes sense and build something that fits.

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Client Reviews

Working with the team has completely transformed how we manage our people. They have been invaluable in helping us with everything from policy changes to restructuring. We now have a voice in the boardroom that we did not even know we were missing.
They really challenge our thinking and push us to improve. We now have a voice in the boardroom that we didn’t even know we were missing. Their expertise has been key to our growth as a business.
We brought Roeks in at a point where our management team was growing faster than our development support for them. Within three months of the programme, we had measurably better conversations happening at every level. People started owning problems rather than escalating them. That shift did not come from a course, it came from learning that was built around what we were actually dealing with.